Poster printing is all about style. When you want to differentiate your products and services from other businesses, develop a unique business style.
Many businesses often think that improving their services and offers will instantly boost their sales and bring customers at their doorstep. They also mistakenly assume that their customers are so trusting and positive about businesses that they would naturally spread word of mouth about any and every service or product that meets their expectations.
The truth of marketing is that, style still triumphs over substance. Image building and creating perceptions through advertising is still as important in making the sale as anything else.
Establish Your Presence
Unless you tell people about your business, they can’t bring their business to your store. Although posters in themselves are unlikely to bring you the sales you need, it sets the ground for gaining customer awareness.
In fact, posters are hardly designed to send marketing messages. They are designed to be big and colorful, and with very little content other than your business name. Often, it simply contains your business name and logo, and maybe a slogan or a brief marketing message every now and then.
Occasionally it deals with promo mechanics and such, but it is a poor venue to discuss the complex features or go into the details of why your business is the best.
Its only goal is to create a shallow wide scale awareness that your business exists and what kind of business it is.
Advertisements have a negative connotation for most people who are tired of being advertised to over and over by large businesses with failed expectations. It may sound like a negative argument to getting your posters printed, but you can use this as an opportunity.
People go to large businesses because of the familiarity they have with them. From experience, they know bigger is seldom better, but they are more stable and reliable. They may denounce the impersonal service and inflexible policies that fail to meet individual needs, but at least they are sure it meets industry standards. They have posters and ads to prove it.
You can be the best of both worlds. The commercially printed poster sets you apart and helps you avoid the negative perceptions against freelance and home based businesses. Your customers will think that you must have a big capital to afford professional posters, (not true) and have an army of staff working behind closed doors.
Show what You Mean
To see is to believe. The beauty of posters on the other hand is that they show more than they say.
It simply shows people and let them create their own perceptions about the business.
It may sound like a scary place to be to not dictate how viewers are supposed to think about your posters, but it is also more effective. Customers want to be more involved in the services they avail: i.e. the power of interactive media such as blogs, events, computer games, etc. Poster printing may not be as interactive, but powerful pictures are those that invite customers to join in on the conversation.