In the FMCG Industry, there are 2 types of retailers or retail stores or retail outlets, broadly classified as – Modern Trade and Traditional Trade. This is important for FMCG Business. Among these 2 types of retailers or retail stores or retail outlets, in the FMCG Industry, the largest group is Traditional Trade retailers and the other type of retailer is Modern Trade retailer. For FMCG Business both types of retail outlets are very important. This video is about Traditional Trade Retailer in FMCG Industry.
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